Simplicity Portland (Lenz Financial) is a full-service brokerage and consulting firm dedicated to providing agents and advisors the best solutions across life insurance, annuities, premium financing, and more to help grow their businesses and serve their clients.

Simplicity supports advisors working with clients at the intersection of wealth accumulation and protection, by providing a holistic financial plan that maximizes investment aspirations while protecting hard-earned assets.

One Platform. Institutional Support.

Marketing

Branding
Lead Generation
Retention and Referrals

Sales

Product
Training
Support

Operations

Personnel
Technology
Processes

Services

Case Management

Support from submission to
underwriting

Underwriting

Support on hard-to-place
cases

Contracting

Contracts with top-rated companies

Case Design

Product design and illustrations for point-of-sale

Training

Advanced sales training and educational webinars

Technology

Proprietary tech, plus tools for quoting and submitting apps.

Our guiding principles inform everything we do…

Education

Empowering consumers to achieve their financial goals through an educational approach to investment opportunities and risks, and the maximization of accumulation and protection strategies.

Value

Delivering best-in-class financial products that meet the holistic financial planning objectives.

Partnership

An unwavering commitment to building mutually-beneficial relationships that underpin long-term partnership success.